Kerala Tourism Website Becomes Most Visited Travel Portal in India, Ranked Second Globally

TechnoparkToday | June , 2025 — In a major milestone for digital tourism, the official website of Kerala Tourism — www.keralatourism.org — has emerged as the most visited travel website in India for the financial year 2024–25. The site has also been ranked second in global travel and tourism website traffic, according to analytics firm Similarweb.

The state-run portal has outperformed all other Indian tourism websites, including the Union Government’s ‘Incredible India’, which ranked fourth globally. Among global leaders, Thailand Tourism took the top position, followed by Kerala, Vietnam, Incredible India, and Indonesia.

Kerala Tourism Leads India’s Digital Travel Sector

According to data provided by Google Analytics, the Kerala Tourism website attracted:

• Over 6 million unique users
• Approximately 7.9 million total visits
• More than 15 million page views

The platform has been recognized for its high-quality, localized digital content that blends travel planning with culture-rich experiences. Notably, it received traffic from over 200 countries, reflecting Kerala’s growing global appeal as a tourism destination.

Minister for Tourism and Public Works, Shri P.A. Mohamed Riyas, commented on the achievement:

“This ranking reaffirms Kerala’s global position in tourism. Our focus on digital innovation and traveler-centric platforms has helped us stay ahead. Kerala Tourism is continuously adapting to the changing preferences of global travellers.”

Search-Driven Traffic and Global Engagement

Out of the total visits:

• 5.8 million users discovered the site through organic search
• Over 1 million users accessed the portal directly by typing in the URL
• Nearly 1 million users visited via targeted online advertising

High-traffic sections of the website include pages on:

• Tourist destinations
• Accommodation options
• Tour packages
• Heli-tourism
• Wedding destinations
• Festival calendar and Theyyam events
• Wellness tourism including yoga and Ayurveda

Rich Content and Multilingual Access

The Kerala Tourism portal currently hosts:

• Over 100,000 individual web pages
• High-resolution image galleries and immersive videos
• A built-in travel planner tool
• Live webcasts and downloadable newsletters
• Support for more than 20 global languages

Designed and maintained by Invis Private Limited, the website is known for its intuitive user interface and responsive design, making it accessible across devices and geographies.

Setting a New Benchmark in Digital Tourism

This is not the first time the Kerala Tourism website has gained international recognition. In 2023–24, it recorded nearly 10 million users and over 20 million page views, and was listed among the top 10 tourism websites in the Asia-Pacific and Middle East regions.

With its strong performance in the 2024–25 period, the Kerala Tourism website continues to set a benchmark for digital tourism initiatives not only in India but also on the global stage.