TechnoparkToday.com(Mar,2017): Customer engagement is the mantra in any business, that’s more important especially in online business, where the customer attention span is very less and the decision making is always based on how effectively and seamlessly you can engage and get the attention of the customer.
Let’s meet a startup company from technopark where a few young gentlemen made a platform to engage and re-engage the visitors to improve the conversion rates by web push notification automation platform.
What is Engagespot ?
Engagespot is a web push automation platform to send personalised and targeted push notifications to users based on their behaviour on a website. Web push notification is similar to push notifications from mobile apps. But for receiving web push, your users don’t have to install any apps on their desktop / mobile phone. And the notification is directly delivered to their device, even if they have closed the web browser.
One of the promising feature of Engagespot is its Automation module, where you can define rules to trigger push notifications based on user’s behaviour or profile data.For example, you can define a rule to send notification to a customer who added a product to cart, but haven’t purchased after 2 days.
Engagespot claims that web push notification is one of the best digital marketing channels for re-engaging customers and improve the conversion rates of a website. The average CTR for push notifications is around 20% whereas it is less than 5% for emails.Engagespot also provides one-click install plugins for popular content management systems like WordPress, WooCommerce and Magento.
The motivation for building Engagespot
23 year old Anand and Anandu started his first company back in 2015, while they were doing their final year B.Tech course. That was a web and mobile application development agency named Cloudfoyo. After completing the course, they moved to Kochi and were working out of Startup Village. By 2016, they were getting lots of web and mobile application development projects. It was at that time, the idea of Engagespot struck their minds. Their clients were getting lots of visitors on their websites. But only less than 10% of the visitors purchase on first visit. That’s how they thought about adding web push notifications for converting the visitors into subscribers, so that they could reach out to these visitors later and bring them back.
The results were pretty good. They were getting better click rates compared to marketing emails. Thus, web push notifications helped them to push important messages to one time users and bring them back to the website.
“And now we are working on making push notifications less annoying and more useful by implementing Artificial Intelligence for tracking user behaviour and predicting the optimal time for sending notifications.” says Anand.
Engagespot is currently incubated at the Kerala Startup Mission.
website – https://engagespot.co