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UST Deepens Investment in Retail Supply Chain Innovator Bricz

TechnoparkToday(Sept, 2023): In a strategic move to bolster its presence in the dynamic retail technology sector, UST, a renowned digital solutions company, has increased its stake in global supply chain leader Bricz. This enhanced partnership signals a commitment to long-term success and positions both companies as key players in the ever-evolving landscape of retail technology. Moreover, it equips these innovative firms to better cater to the emerging needs of their clients.

UST’s investment in Bricz enables the company to provide robust support for the setup and implementation of strategic supply chain applications, with a particular focus on critical areas like warehouse management, transportation management, and omnichannel commerce.

This collaborative effort will serve as a catalyst for UST to further enhance its supply chain capabilities to meet the evolving demands of its expanding customer base. Simultaneously, it will aid Bricz in its pursuit of scalable growth and the development of stronger ties with retailers. The partnership will also open doors for both companies to play a more prominent role in the supply chain consulting sphere and offer an array of supply chain-focused solutions.

The burgeoning relationship between UST and Bricz capitalizes on each firm’s strengths to craft potent solutions for full-scale digital transformations. It encompasses both the depth and scale necessary to drive successful supply chain innovation in a post-pandemic business environment.

Together, UST and Bricz are poised to assist clients in navigating the complexities of supply chain transformations. Their comprehensive guidance will encompass process enhancement, technology integration, predictive fulfillment, and optimization. Leveraging their profound expertise in solution design and supply chain planning, execution, and robotics, the two companies will join forces to accelerate project outcomes for end customers.

Jonathan Colehower, Global Supply Chain Strategy Practice Lead at UST, expressed enthusiasm about the expanded partnership, saying, “UST is committed to guiding successful digital transformation, and as we expand operations in the retail sector, we sought out a partner that was focused on supply chain transformations. We are excited about expanding our relationship with Bricz and collaborating with a promising partner that is well positioned to help accelerate our digital transformation efforts for retail customers as we modernize data, processes, and technology for supply chains.”

Ram Gopalakrishnan, Founder and Chief Executive Officer of Bricz, echoed this sentiment, stating, “UST’s commitment to Bricz is a clear indication that we are on the right path to serving our market and delivering innovative supply chain solutions for our customers. The partnership with UST will allow Bricz to quickly scale our offerings and deliver on our vision for the future of supply chain management.”

With this strengthened partnership, UST and Bricz are poised to drive innovation and transformation in the retail supply chain sector, offering clients cutting-edge solutions and expert guidance in an ever-evolving digital landscape.


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