The finalists were short listed for the 2012 Red Herring 100 Asia Award from a pool of hundreds of the most innovative and promising companies from across Asia. The Finalists were evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, IP creation, CAGR, execution of strategy, and disruption in respective industries.
Flytxt offers integrated real-time closed loop campaign management solution that enables marketers to achieve incremental ROI through multi-channel and multi-level campaigns personalized for each subscriber. It improves marketerâ€™s agility through precise segmentation, advanced feedback mechanism, automated fulfilment and reporting. The platformâ€™s ability to reduce churn and manage loyalty results in incremental revenue, subscriber retention and enhanced subscriber experience.
â€œChoosing the companies with the strongest potential was by no means a small feat,â€ said Alex Vieux, publisher and CEO of Red Herring. â€œAfter rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Flytxt embodies the vision, drive and innovation that define a successful entrepreneurial venture. Flytxt should be proud of its accomplishment, as the competition was the strongest it has ever been.â€
Red Herringâ€™s Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
Commenting on this occasion, Dr. Vinod Vasudevan, Group CEO, Flytxt, said,â€ We are elated to be the recipient of such a prestigious award. Flytxt has always been at the forefront of transforming mobile marketing and advertising to the next level. This award reinforces that commitment and encourages us to challenge the boundaries of innovation. This award has special significance to Flytxt as it was pitted against some of the best competitors in the field of innovation and technology from where it emerged as a winner.â€
The assessment of Red Herring Top 100 potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the â€œbuzzâ€ and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.