Normally an average housewife in Kerala will not take initiative to get herself screened for breast cancer as she may always giving priority for her family and their needs. Hence when â€˜Protect Your Momâ€™ campaign was launched targeting the children to make sure that their mother gets her annual breast cancer check up done, Parivartan CTA was convinced of the impact this idea could make. So a promotion plan was conceived keeping in mind the kids and youth, and was successfully executed by this Flash Mob. Though this flash mob dance sequence was kept a surprise till the last minute Radio partner Red FM and Mall partner Oberon did silent and veiled promotion of the event to make sure that the message reached the maximum audience.
Parivartan Corporate Training Academy was supported by Amity Global Business School, Kochi whose students took up this cause and executed the event withÂ vigorÂ and enthusiasm.